Divyang and Mansi experienced something peculiar in the designer footwear industry. Consumers across ages tend to fit themselves into a pair that would soon hurt and give them blisters. The felt if designer dresses could be made to order, so could footwear be crafted to suit the uniqueness of each feet employing the science of reflexology to create ergonomically suitable designs ensuring optimum level of comfort. The inception of Heels & Feels was a result of this very thought. The founders decided to bring artisanal workmanship and science into a symbiotic relationship that supports local artists and the related-ecosystem. Sustainability and empowering artisanal talent are at the very core of H&F's philosophy.